
If you’re looking for a new line of business, try your hand at the world known as “self-help.” In 2008, the estimated U.S. sales of “self-help” literature, CD’s, DVD’s, weekend retreats and seminars is somewhere around 11 billion dollars. That’s right, there are lots of people around who claim they can tell you “how to..” -- lose weight, make friends, improve your relationship, and a host of other issues in your personal or professional life. These self-proclaimed “experts” have the quick answers to “make your life better,” and for a hefty price, they will happily share the information with you. 11 billion dollars in sales tells us that there are millions of people who are constantly looking to improve their lives, and are willing to pay top dollar to have somebody tell them how and what to improve.
Author Steve Salerno recently wrote a book titled “SHAM: How the Self-Help Movement Made America Helpless.” The acronym in his title – SHAM (which means Self-Help & Actualization Movement) tells you what Salerno thinks about the mass marketing and sales of the “self–help” industry - that it’s all a sham, and that most self-help practitioners and gurus are what were once known as “snake oil salesmen.”
In addition to the financial sham of “SHAM,” there is one additional dishonesty that is most disturbing in this industry – the practitioners all claim that they are presenting “new paths,” “new wisdom” or “creative solutions” to improve your life. A quick glance at the “new wisdom” they are proclaiming shows that just about everything they present is nothing more than age-old proverbs and sayings, some of which are over two thousand years old.
The great Jewish rabbi and sage Hillel was no “snake-oil salesman.” He never sold one book, nor did he ever receive any honorariums for lectures, seminars or public appearances. His ageless and timeless wisdom is found everywhere in the Talmud, particularly in a special collection of ethical teachings called Pirkei Avot (Chapters of our Fathers – or, better rendered, Wisdom of our Sages). This collection of rabbinic wisdom was compiled two thousand years ago.
In the first chapter of Pirkei Avot, Hillel presents a pearl of wisdom that is the foundation for all self-help philosophy:
If I am not for myself, who will be for me? And being for myself, what am I? And if not now, when?
In these three questions, Hillel challenges the individual to take control of their own lives, to chart out a course of life with meaning and purpose, and to not put off for tomorrow what you can and should do today. Hillel presents this formula for success in a staged pattern:
A. Take control
B. Search for meaning
C. Take immediate action
Stroll into Border’s Books or Barnes & Noble Booksellers, take a quick look through their massive self-help and improvement section, and you will find that Hillel’s wisdom is the basis and foundation for most of the so-called “new and improved methods” found in self-help books.
Hillel’s teachings are wise, timeless, and highly recommended. His formula for success is neither a sham nor a part of the SHAM world. His wisdom is yours for the taking, free of charge.
